Alexa Ranking

Published: 18th January 2012
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I am a Judgment Broker that writes articles. This article is my opinion about how your Alexa ranking isn't worth attempting to adjust.

Alexa Internet began Alexa in 1996, as a web browser toolbar called the Alexa Toolbar. It gave rankings of web site popularity, with suggestions of where to go next, based on what other toolbar browsers had surfed. Alexa started the Wayback Machine, and was a pioneer in web crawling, indexing, and storage.

Alexa was a very important contributor to the infrastructure of the web, and is currently owned by Amazon. In 2009, Amazon "discontinued or deprecated" the bulk of of Alexa's consumer services. The Alexa Toolbar that ranks web site popularity, still remains.

What Alexa did, and part of what it still does, is very important. However, the Alexa rank that shows up on perhaps millions of browser toolbars, is not important to watch. Google is number 1 (I bet you might have guessed that), Yahoo is number four, Amazon is number 11, Comcast is number 198, most web sites are in the millions.


One can find many SEO guides, software programs, pinging services, web services, and companies that offer, and will greatly boost one's Alexa rank. However, Alexa rank does not give you any new information. The real effect of Alexa ranking is to impress the people that are using the Alexa Toolbar.

The companies that try to sell products and services to boost one's Alexa ranking have a standard advertising spiel, that Google has a strong preference for sites having a lower Alexa rank. I think Google notices web sites with content that is valuable, unique, in-depth, well-organized, and offers a real service or product.

Those with Alexa rank boosting products to sell also brag about some other alleged advantages of getting a lower Alexa rank. "People will take your site seriously and be impressed. When you get under a 90,000 rank, people will pay you to place banners on your web site." Some mention Neilsen Ratings, as if old TV watching patterns could be compared to the dynamics of the web.


Your Alexa rank has the most effect on the rank rating on the (if installed) Alexa Toolbars on web browsers. I think it is a fantasy to believe that customers will conduct business with you when you have an Alexa ranking of 150,000, however won't do business with you if your Alexa ranking is four million.

It is foolish to think that when you pay a service or use a product to boost your ranking under 90K, you'll get paid to place banners advertisements on your site.

If you get to Alexa ranking # 5,000, perhaps people might offer to pay to put ads and banners on your site. But, if their ads do not work, you won't get paid much.

When your web site's clicks come from robots, they only boost your Alexa rank, they do nothing else for you.

Attaining a fantastic Alexa rank by itself, has nothing to do with if someone clicks an advertisement. Even when a robot clicks a an advertisement, what counts is sales, not clicks.

The right method to get a low Alexa ranking, is to ignore your Alexa ranking. Improve your web site and grow your business as much as possible. That will lead to an accurate Alexa rank.

When you are lucky enough to earn an Alexa ranking of 1,000 by ignoring the Alexa ranking, you'll be wildly successful.

If you buy your way to an Alexa ranking of 1,000, you will get noticed, but probably won't be successful.


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Source: http://markdshapiro.articlealley.com/alexa-ranking-2406500.html


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